Date

Thu - 24.04.2014


Social Networking

Sixty percent of consumers follow a brand via social media, like Facebook or Twitter, a new study by Empathica Consumer Insights research has found.

Forty percent of the 15,000 Americans and Canadians surveyed said they follow brands in order to search for promotions or coupons, while 30 percent said they do so to obtain additional information. There is growing adoption of social media at companies around the globe, but opportunities to further build relationships with customers via these outlets is also increasing, said Gary Edwards, Empathica's EVP of Client services.

Image: Ajaxcrawler.com

Social media is also one form of the modern-day word-of-mouth, with one in three saying they followed through with a friend's recommendation received through a social media site, the study found.

Social media is the shiny new tool in the social commerce toolbox, which has been around for a long time, Jordan Corredera, director and general manager of Carnival Online, at Carnival Cruise Lines, told Forbes.

Author

Leah McBride Mensching

Date

2010-12-09 23:20

Irish entrepreneur Ray Nolan's latest project is Worky.com, which aims to help those looking for a job, but not in the traditional sense. He told the Guardian's Jemima Kiss that the site's goal is to help job seekers "own [their] professional profiles before somebody else does."

The site currently has about 100,000 users in 150 countries, most of which are from Ireland, the United Kingdom and the United States. An average of 1,000 users join each day, he said.

But Worky isn't like the average site that hosts a resume - instead, it promotes active participation from users, he explained.

"Worky is like Facebook for work. We build you a profile, SEO it and measure it. So you can build CV online, promote yourself and measure the stats to show who has viewed your profile. We automatically match 2.5m jobs from 25 countries against your profile. You can check jobs on your phone using the Worky app and apply from your phone, get status updates from companies you want to follow on a private network and follow companies you want to work for," Worky told Kiss.

Last year, Nolan, of Malahide, sold Hostelworld.com in November 2009 for almost US$500 million.

Author

Leah McBride Mensching

Date

2010-12-01 18:48

News Corp.'s COO may be getting frustrated with the financial performance of MySpace - so much so that he admitted Monday at the Reuters Global Media Summit that he is open to selling or partnering with another company, paidContent reported. In fact, revamping MySpace could be the first step towards successfully selling the social networking site, Reuters pointed out.

"There are opportunities here to do 20 things (with MySpace) but that doesn't mean you're going to do any of the 20. If there's something there that makes sense you ought to think about it," said COO Chase Carey, according to Reuters. However, merging MySpace with another company before revamping it could be difficult, and "would have undervalued it against what we think it could be."

News Corp. COO Chase Carey: Photo, Getty Images via CBSNews.com
Less than a month ago, Carey said in an earnings call that the social networking site's losses were "not acceptable or sustainable" and that the company must "make real headway in the coming quarters to get this business to a sustainable level," according to Wall Street Journal Blogs.

Author

Leah McBride Mensching

Date

2010-11-30 19:06

In a joint announcement today, Facebook and MySpace announced they are coordinating efforts, and the News Corp.-owned MySpace is adding more features from Facebook Inc., Bloomberg reported.

Users will now be able to coordinate their accounts using a "Mash Up with Facebook" service that allows MySpace to use information, such as entertainment preferences, from its users' Facebook accounts, PCWorld explained. MySpace will then be able to better offer more targeted content and also suggest related content the user might like.

Image: MySpace is increasingly focusing on social entertainment

The companies have said there are no financial terms of the agreement, but MySpace will benefit by using information supplied by Facebook. To return the favour, MySpace will soon add Facebook "Like" buttons across its site, and when a user clicks on one, the data will go back to Facebook's treasure trove of user data, according to PCWorld.

"MySpace has already acknowledged Facebook as the winner in the battle for social networking supremacy and has been redesigning itself as a social entertainment destination targeted at a younger Gen Y audience," SeattlePI.com Blogs writer Benny Evangelista pointed out.

Author

Leah McBride Mensching

Date

2010-11-19 00:27

Russian Facebook investor Mail.ru Group saw a 30 percent climb on the London Stock Exchange last Friday, gathering US$912 milllion, Bloomberg reported. The Initial Public Offering valued Mail.ru at $5.71 billion, which was the largest in the UK since July.

The Internet firm and its current stakeholders sold 32.9 million global depositary receipts for $27.70 each, Bloomberg revealed. However, on Friday the figures experienced a boost as they reached $37 per share, AFP informed.

Mail.ru operates Russian-language e-mail, gaming sites as well social networks, such as Odnoklassniki and VKontakte. The Wall Street Journal outlined that the company appealed to investors because they saw a chance to bet on the possible development within the country's economy as well as Mail.ru's significant market shares in strategic areas.

"This is the first issue in 2010 that has been able to place at the top of the indicated price range," said Chris Weafer, chief strategist at financial group Uralsib. "While most other IPOs have struggled in tough market conditions, Mail.Ru has certainly hit a sweet spot."

Author

Alisa Zykova

Date

2010-11-08 22:45

Russia's telephone operator Vimpelkom announced today that its Beeline network provider is teaming up with the country's largest social site, VKontakte, to offer free access to the mobile edition of the site, GZT.ru reported. According to Oksana Belyaeva, Vimpelkom director of marketing for new business tools, almost half of Beeline subscribers with mobile Web access use the Internet for social networking.

O.vkontakte.ru is a text-only site, as opposed to other mobile versions of the social network, meaning that pages are loaded much faster, GZT.ru reported. Extra material can be downloaded by users and the cost varies depending on the subscription package each user has. Vimpelkom's commercial interest lies in this factor, RIA Novosti informed.

Russian mobile operators are branching out into social networking features because there is a surging interest amongst the population, RIA Novosti explained. Another prominent provider, MTS, launched a mobile Facebook site (O.facebook.com) simultaneously alongside Vimpelkom during the summer. A third large operator, MegaFon, has ventures with VKontakte, but hasn't initiated free mobile access to either Facebook or its Russian counterpart yet.

Author

Alisa Zykova

Date

2010-10-27 23:09

In the recent past, one of the biggest criticisms of the non-profit sector was its ineffective method in "selling itself." Many non-profit organisations admittedly encountered problems in their marketing and advertising, or what some in the field prefer to call "advocacy." This often led to sub par fund raising events, awareness campaigns that rarely reach beyond the inner circles, and difficulties in bringing in new constituents. Several organisations still rely solely on the older methods of fliers, newsletters, and mailing or phone lists, but clearly these avenues are becoming more and more limiting. In a digital age, advocacy is not what it used to be, and non-profits, with their lack of funds and manpower, are finding that they need to work even harder to keep up with current and potential supporters.

"The history of advocacy and marketing goes like this: we started with face to face approaches, then it went to snail mail, then TV and radio, then email, and now we've rapidly moved into a society that is growing more into the online space," Rob Wu, founder of the networking and fund raising platform CauseVox, pointed out. He went on to talk about the prevalence of social media marketing and the use of technological innovations in this field.

Author

Leah McBride Mensching

Date

2010-10-26 00:34

Russian-language social networking site VKontakte revealed that during the third quarter, it generated triple the revenue from targeted ads, reaching almost US$1.5 million a month, Lenta.ru reported today. Vedomosti hinted that the growth is expected to continue.

The Facebook competitor gained between $5 and $6 million during the first nine months of 2010. According to VKontakte's Operating Director Lev Leviev, the growth was due to the launch of a new ad system that caters to factors such as geographic location, interests, gender and age.

Last year, the social network made $34.5 million. Vladislav Kochetkov, analyst for investment group Finam, predicted that in 2010, earnings would grow by 60 percent to $55 million.

The site had a large audience and a good targeting system, said Maria Chernitskaya, general director of context-ad firm iContext. Lenta.ru outlined that VKontakte is the largest Russian-language social site with over 70 million registered users.

Author

Alisa Zykova

Date

2010-10-14 16:30

Community-funded Facebook rival Diaspora released its first code to developers and provided screenshots of

the site, BBC News informed today. The self-proclaimed "privacy-aware, personally-controlled" social network might be launching the first product as early as October 2010.

The site was started as a project by four New York University students at the beginning of the year, when Facebook was criticized for its privacy policy. Max Salzberg, one of Diaspora's co-founders, said that the project was aimed at granting users with the ability to control what they share, BBC News wrote. The project may not be "bug-free or feature-complete but it [is] an important step for putting us, the users, in control," the team said in a blog.

The Guardian described the features available on Diaspora, mentioning that in addition to normal social network features the site might provide users with Facebook integration, internationalization and data portability.However, the inteface may be inspired directly by Facebook, the Guardian suggested.

Author

Alisa Zykova

Date

2010-09-16 20:53

According to a survey by analytical firm comScore, Facebook and Twitter have both reached the top 10 in Web resources in Russia, Lenta.ru reported today. In July 2010, Twitter's users reached 1.8 million, six times the number at the same time last year. Facebook, meanwhile, attained four times more visitors than in 2009, amounting to 3.9 million.


Yuliya Udovenko, marketing director of MindShare Interaction (worldwide media communications group), explained that there was a heightened interested towards international Internet projects in the country, Kommersant wrote. She added that advertisers were more likely to be interested in Facebook and YouTube.

Overall, Russia's Internet audience boasted a 31 percent hike since last year, rising to 43.3 million unique users over the age of 15, according to a comScore study of 100 top-ranking sites. Pornographic websites and Web outlets launched since summer 2009 were not taken into consideration. The study featured installing statistics software on 20,000 users aged 15 and above.

Author

Alisa Zykova

Date

2010-09-15 22:02

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