Irish entrepreneur Ray Nolan's latest project is Worky.com, which aims to help those looking for a job, but not in the traditional sense. He told the Guardian's Jemima Kiss that the site's goal is to help job seekers "own [their] professional profiles before somebody else does."

The site currently has about 100,000 users in 150 countries, most of which are from Ireland, the United Kingdom and the United States. An average of 1,000 users join each day, he said.

But Worky isn't like the average site that hosts a resume - instead, it promotes active participation from users, he explained.

"Worky is like Facebook for work. We build you a profile, SEO it and measure it. So you can build CV online, promote yourself and measure the stats to show who has viewed your profile. We automatically match 2.5m jobs from 25 countries against your profile. You can check jobs on your phone using the Worky app and apply from your phone, get status updates from companies you want to follow on a private network and follow companies you want to work for," Worky told Kiss.

Last year, Nolan, of Malahide, sold Hostelworld.com in November 2009 for almost US$500 million.

In a joint announcement today, Facebook and MySpace announced they are coordinating efforts, and the News Corp.-owned MySpace is adding more features from Facebook Inc., Bloomberg reported.

Users will now be able to coordinate their accounts using a "Mash Up with Facebook" service that allows MySpace to use information, such as entertainment preferences, from its users' Facebook accounts, PCWorld explained. MySpace will then be able to better offer more targeted content and also suggest related content the user might like.

Image: MySpace is increasingly focusing on social entertainment

The companies have said there are no financial terms of the agreement, but MySpace will benefit by using information supplied by Facebook. To return the favour, MySpace will soon add Facebook "Like" buttons across its site, and when a user clicks on one, the data will go back to Facebook's treasure trove of user data, according to PCWorld.

"MySpace has already acknowledged Facebook as the winner in the battle for social networking supremacy and has been redesigning itself as a social entertainment destination targeted at a younger Gen Y audience," SeattlePI.com Blogs writer Benny Evangelista pointed out.

Russia's telephone operator Vimpelkom announced today that its Beeline network provider is teaming up with the country's largest social site, VKontakte, to offer free access to the mobile edition of the site, GZT.ru reported. According to Oksana Belyaeva, Vimpelkom director of marketing for new business tools, almost half of Beeline subscribers with mobile Web access use the Internet for social networking.

O.vkontakte.ru is a text-only site, as opposed to other mobile versions of the social network, meaning that pages are loaded much faster, GZT.ru reported. Extra material can be downloaded by users and the cost varies depending on the subscription package each user has. Vimpelkom's commercial interest lies in this factor, RIA Novosti informed.

Russian mobile operators are branching out into social networking features because there is a surging interest amongst the population, RIA Novosti explained. Another prominent provider, MTS, launched a mobile Facebook site (O.facebook.com) simultaneously alongside Vimpelkom during the summer. A third large operator, MegaFon, has ventures with VKontakte, but hasn't initiated free mobile access to either Facebook or its Russian counterpart yet.

Russian-language social networking site VKontakte revealed that during the third quarter, it generated triple the revenue from targeted ads, reaching almost US$1.5 million a month, Lenta.ru reported today. Vedomosti hinted that the growth is expected to continue.

The Facebook competitor gained between $5 and $6 million during the first nine months of 2010. According to VKontakte's Operating Director Lev Leviev, the growth was due to the launch of a new ad system that caters to factors such as geographic location, interests, gender and age.

Last year, the social network made $34.5 million. Vladislav Kochetkov, analyst for investment group Finam, predicted that in 2010, earnings would grow by 60 percent to $55 million.

The site had a large audience and a good targeting system, said Maria Chernitskaya, general director of context-ad firm iContext. Lenta.ru outlined that VKontakte is the largest Russian-language social site with over 70 million registered users.