Date

Fri - 01.08.2014


sponsored content

By now you’ll have heard an awful lot about native advertising. Like the fact that it will save us all (maybe), that news companies see a financial future in it, and that it while it sure can attract a whole lotta love, alas, the time has not come for The New York Times to embrace it.

A quick recap: native advertising is independently compelling content (text, video or other) that is paid for by a brand, and semi-camouflaged in a publication’s natural editorial environment. It should neither stick out like a sore thumb nor dupe the reader, somewhat like how the model in the picture above blends prettily into her bed of leaves, without leading anyone to believe that she herself is plant-based.

Author

Emma Knight's picture

Emma Knight

Date

2012-11-16 18:48

Business Insider is planning to host more content sponsored by advertisers, including slide shows, videos, and possibly even branded blogs, reports Jason Del Ray for AdAge.

Pete Spande, who was appointed Business Insider’s first Chief Revenue Officer in March, is leading the initiative, known as “Brand Insider,” which he says will allow companies to place content that they have already created but that may be languishing in some quiet corner of the web beside the site's editorial content, and get it noticed by Business Insider's growing base of share-happy users.

“We're able to give brands the spotlight to get that content seen by a large audience,” Spande tells AdAge.

Business Insider’s Chief Operational Officer Julie Hansen senses good revenue prospects in sponsored content, and hopes that “in a couple year’s time” it will make up half of the site’s total revenue. “That would be great,” she said.

Author

Emma Knight's picture

Emma Knight

Date

2012-10-11 16:23

Syndicate content

© 2014 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation