Date

Wed - 18.10.2017


Sponsorship

To help readers catch up on all the happenings during the week, Yahoo! News has launched a "Weekend Edition" to cater to the working masses, TheFasterTimes.com reported last week. The edition is sponsored by General Motors division, Buick.

The Yahoo! News Weekend Edition will offer compelling original video and relevant editorial content programmed for the weekend audience, while helping the sponsor engage with the more than 90 million monthly unique visitors, according to the press release posted on BusinessWire.com.

"With Weekend Edition, we've established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," Mark Walker, vice president and head of Yahoo! News stated in the press release. "This program also aligns perfectly with Buick's target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

A new branded segment will integrate the Buick brand into video and editorial content in a premium-content environment called, "Discovered by Buick", which will provide the brand an opportunity to connect with Yahoo! users, according to BizJournals.com.

Author

Savita Sauvin

Date

2010-11-08 18:05

The Vienna City Council sponsors three Austrian newspapers through advertisements with an annual spend of around €15m (£12.5m) in a year, NewspaperInnovation.com reported yesterday.

In the paid market segment, Austrian leader Kronen Zeitung has maximum readership with 536,000 readers, while other paid newspapers lag far behind. The free news title Heute and Österreich, which is a mixture of paid-for and free has 512,000 readers and 313,000 readers in Vienna respectively.

While total budget of the Council's "Presse- und Informationsdienst" public relation campaign is €47 million, the market leader Kronen Zeitung picked up £607,000 in council ads, Heute got £574,000 and Österreich received £366,000 during the weak months of advertising in January and February, according to NewspaperInnovation.com.

The council is being run by the socialist SPÖ party and gets positive coverage in the sponsored newspapers, which the opposition calls "propaganda at the expense of taxpayers".

In the recent past, these Austrian news groups were vying for the no.2 circulation spot in the country, after the paid market leader, Kronen Zeitung.

Author

Savita Sauvin

Date

2010-08-02 22:28

The Teesside Evening Gazette has signed a five-figure sponsorship deal for its multimedia sports coverage, Journalism.co.uk reported Tuesday.

The first companies to sign up for the package, which will provide advertising opportunities throughout the title's print, video and blog content, are all local companies and organisations, such as Middlesbrough College.

The Gazette, owned by Trinity Mirror, covers Teesside, Middlesbrough and the North East in the United Kingdom.

The Web site now houses video featuring discussions with the paper's chief writer Eric Paylor and sports editor Phil Tallentire discuss. According to a release from the publisher, the videos already attract over 50,000 views per video, Journalism.co.uk reported.

Darren Thwaites, editor of the Gazette, said in the release that the deal is "a win-win scenario for us because it actually adds value to the content, while giving our sponsors a vary visible presence."

Author

Alexandra Zeumer

Date

2008-12-19 03:32

The Teesside Evening Gazette has signed a five-figure sponsorship deal for its multimedia sports coverage, Journalism.co.uk reported Tuesday.

The first companies to sign up for the package, which will provide advertising opportunities throughout the title's print, video and blog content, are all local companies and organisations, such as Middlesbrough College.

The Gazette, owned by Trinity Mirror, covers Teesside, Middlesbrough and the North East in the United Kingdom.

The Web site now houses video featuring discussions with the paper's chief writer Eric Paylor and sports editor Phil Tallentire discuss. According to a release from the publisher, the videos already attract over 50,000 views per video, Journalism.co.uk reported.

Darren Thwaites, editor of the Gazette, said in the release that the deal is "a win-win scenario for us because it actually adds value to the content, while giving our sponsors a vary visible presence."

Author

Alexandra Zeumer

Date

2008-12-19 03:32

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