The Nikkan Sports Shimbun launched a special three-dimensional newspaper at Saitama Stadium in Saitama City, Japan on Sept. 25, Nihon Shinbun Kyokai reported.
The 12-page broadsheet special issue, sold for ¥200 along with a special pair of 3-D glasses, features three-dimensional photographs and advertising copy. According to the sports paper, 5,000 copies had sold out prior to the start of the game.
"3-D newspaper is one of our efforts to attract public attention and to promote newspapers by using a newspaper as a tool," said Shuji Imoto, deputy manager at the sports daily's sales center. The company has been publishing special issues to audience at particular sports events since last year. "We believe our efforts to boost professional teams and their players will raise readership for our sports daily," he added.
To get feedback about the 3-D paper, the company printed a QR code inside the issue, which will lead readers to an Internet survey link using their mobile devices. An apparatus at the sales booths also links cell phones directly to the survey site. According to Imoto, he expects to get some innovative ideas from readers, which will lead to new services in the future.
