Are things looking good for The New York Times?
Peter Kafka writes for All Things D that, according to Barclays analyst Kannan Venkateshwar, the Times’ circulation growth may start balancing out its advertising losses by the middle of 2014.
Venkateshwar’s prediction suggests that the Times’ paywall, which boasts 450,000 subscribers, is starting to pay off. More than that, it may be seen as a vindication of the Times’ digital strategy, which drew criticism after the paper posted a year-on-year decline in digital advertising revenue last month.
When the drop was announced, paidContent noted that, even though Times’ subscription revenue increased by 9.7% from the previous year, the results were “worrisome for a news industry staking its future on digital revenue.”