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$70K per day grossed by Apple’s Newsstand for iPad

According to a report released by analytics company Distimo, the top 100 best-selling apps in Apple’s Newsstand for iPad garner about $70,000 per day, minonline.com reported. 

Newsstand, which organizes subscription-based apps for digital newspapers and magazines into a virtual newsstand on the iPad, launched six months ago and accounts for over 7% of the 200 top-selling apps in the app store, minonline said. Games still account for 50% of all top-selling apps, the report said.

Distimo app rankingsDistimo app rankings

The top five best-selling Newsstand apps in February were The Daily, NY Times for iPad, The New Yorker, National Geographic and Cosmopolitan, the article said.

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Author

Gianna Walton's picture

Gianna Walton

Date

2012-03-29 14:43

How news becomes more like cable TV as paywalls and meters give way to bundled subscriptions

Helsingin Sanomat, the leading national daily in Finland, decided back in 2006 to offer a "Combo" subscription to print and all digital versions of the paper.

Five years later (with an iPad version now in play too) Helsingin Sanomat has 120,000 subscribers to the combo, a third of its subscription base. Now, 80 percent of new subscription sales are for that package.

Continue reading on Poynter

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-11-23 10:50

Steve Jobs Reigned in a Kingdom of Altered Landscapes

by David Carr

Earlier this year, I wrote a column about the publishing industry's resistance to the terms Apple was imposing for subscriptions on the iPad. Soon after, an e-mail was followed by a phone call and Steve Jobs was on the line to straighten me out.

At the time, publishers were profoundly unhappy. Apple was not only proposing to take a third of the revenues, but it was also requiring that the transaction go through Apple, meaning publishers would get none of the consumer data that had such high value to advertisers.

Continue reading in The New York Times

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-09-01 10:35

FT formalises social media strategy to attract subscribers

The Financial Times is to launch a formal social media strategy with dedicated investment to boost its subscriber numbers.

The Pearson-owned title is thought to be looking to leverage findings from its own analytics that show users referred from Facebook are three times as likely to subscribe as those from other sources, such as search. LinkedIn users are six times as likely to become a subscriber.

Continue reading on newmediaage

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-06-15 18:35

USA: A Print Reader Is Worth 228-Times As Much As An Online Reader -- And Other Fun Facts About The New York Times

The New York Times's paywall launch seems to be off to a fine start, with management proudly announcing 100,000 new web-only subscribers shortly after the launch.

If each of those subscribers stick around and pay $15 a month, that's $18 million of high-margin annual revenue the company just added.

Continue reading on Business Insider

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-05-26 10:43

USA: The New York Times finds 850 new ways to sell print subscriptions

For more than a year, coverage of the New York Times as a business has been relentlessly about its "metered model" pay wall and other digital matters. But without any media news notice, the newspaper has engineered a coup on the legacy side of its operations.

Essentially, it has replaced telemarketing as a source of selling new subscriptions with "events marketing" -- pitching a booth at a well-trafficked venue like the U.S. Open tennis tournament or the South by Southwest conference in Austin and trying to sign up passers-by.

Continue reading on Poynter

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-05-24 12:28

Time Inc. In iPad Deal With Apple

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. (AAPL) to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.

Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.'s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their subscriber status.

Continue reading on Morningstar

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-05-03 11:46

Publishers have tough choices ahead with Apple's new subscription program

With the unveiling of The Daily, we got our first look at Apple's new iTunes-based periodical subscription service. The feature has been long awaited by publishers, but its implementation is likely to leave many unsatisfied.

To its credit, Apple has made it as easy to purchase a weekly newspaper subscription as it is to purchase a hit single for your iPod. In The Daily's case, the 99-cent weekly price (after a two-week sponsorship by Verizon) is even the same.

Continue reading on Poynter

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-07 18:52

News Corporation Introduces The Daily, a Digital-Only Newspaper

Rupert Murdoch on Wednesday pushed the send button on The Daily, a news application designed for the iPad that he hopes will position his News Corporation front and center in the digital newsstand of the future.

"New times demand new journalism," Mr. Murdoch said on stage at the Solomon R. Guggenheim Museum in New York before an audience of reporters, media executives, employees and advertising partners.

Continue reading in The New York Times

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Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-03 19:09

The Kansas City Star launches Foursquare campaign to attract subscribers

The Kansas City Star teamed up with location-based mobile app Foursquare so readers can "check in" every time they buy a print copy of the newspaper in vending machines and newsstands spread through the city, Editor and Publisher reported yesterday.

User who check in will receive subscription offers, mediabistro.com revealed. Currently, the newspaper is offering "26 weeks of Friday through Monday home delivery for $1.75 a week, which is more than 50 percent off our normal four-day rate," said the Vice President of Audience Chris Christian.

Furthermore, Foursquare will also let readers know where they can buy the newspaper. "When somebody 'checks-in' at the local Panera Bread, AMC Theater or McDonalds, they can also see a close-by Kansas City Star rack on their screen," explained Project Management Director Joe Coleman.

Other newspapers in the U.S. have also started to use this location-based app. For instance, the San Diego Union-Tribune offers a free copy of its print edition to those who check in at newspaper kiosks.

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Author

Clara Mart

Date

2010-12-04 02:22

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