The Kansas City Star teamed up with location-based mobile app Foursquare so readers can "check in" every time they buy a print copy of the newspaper in vending machines and newsstands spread through the city, Editor and Publisher reported yesterday.
User who check in will receive subscription offers, mediabistro.com revealed. Currently, the newspaper is offering "26 weeks of Friday through Monday home delivery for $1.75 a week, which is more than 50 percent off our normal four-day rate," said the Vice President of Audience Chris Christian.
Furthermore, Foursquare will also let readers know where they can buy the newspaper. "When somebody 'checks-in' at the local Panera Bread, AMC Theater or McDonalds, they can also see a close-by Kansas City Star rack on their screen," explained Project Management Director Joe Coleman.
Other newspapers in the U.S. have also started to use this location-based app. For instance, the San Diego Union-Tribune offers a free copy of its print edition to those who check in at newspaper kiosks.