You want to do what now?! Crazy as the proposition might seem, The Guardian reports today that former Sunday Express editor Sue Douglas and former ITV executive Rupert Howell have been discussing the idea of launching a new Sunday tabloid, which would emulate the now defunct News of the World.
The paper suggests that the pair have approached potential investors with a total wealth of around £300 million, including Brian Kennedy, the millionaire owner of Sale Sharks rugby club.
The Guardian quotes Douglas, who says that the new Sunday tabloid “would be a reincarnation of the News of the World.” She describes the proposed publication, which would compete with News International’s newly launched Sun on Sunday, as “mischievous, punctuating pomposity, exposing hypocrisy with a smile. We have gathered quite a lot of momentum and funding."
In fact, according to an unnamed source in The Guardian, Douglas and Howell would like to go further than launching a paper, and create a whole new media brand, which would include print, digital, TV and radio offerings.