Just four percent of adults read a newspaper using an app on a mobile phone or other mobile device last month, and 3.7 percent used an app to read a magazine, a new survey from GfK MRI has found.
However, those in the Millenial age group (born between 1977 and 1994) are strong app users - almost twice as likely than the average adult to have read a magazine using an app, and 73 percent more likely to have read a newspaper via an app in the past 30 days, the survey pointed out. Millenials made up 50.1 percent of all adults who used a newspaper app, and 57.3 percent of adults who used a magazine app.
Chart: GfK MRI
These results follow another survey from the Reynolds Journalism Institute, released yesterday, which found that 69 percent of iPad newspaper and magazine app users are male, and likely to have household incomes greater than US$100,000.
The GfK MRI survey results skewed male as well, with 60 percent of all adults who used a magazine app or a newspaper app in the last 30 days being male, and 40 percent female.