Date

Sat - 23.09.2017


targeting

MEN Media, an affiliate of UK publisher Trinity Mirror, revealed that on November 25 it will launch a business magazine called Business Week for its audience in Manchester, paidContent reported.

By the end of January 2011, Business Week aims to achieve a circulation of 12,000, The Drum added. The move can be understood as a way to boost the title's presence throughout Manchester's business circle.

Image: Journalism.co.uk

"This investment shows that MEN Media are committed to producing the best in business coverage in Greater Manchester across all of our titles and websites, which will benefit the business community in the area as a whole," said MEN Media Managing Director David Sharrock.

According to Manchester Evening News, the 40-page colour title will be the only weekly of its kind in the region. Content includes news, in-depth coverage, interviews, advice and profiles, written by MEN's specialized business reporters.

Author

Alisa Zykova

Date

2010-11-19 15:48

Aiming to offer more health and well being content relating to American families, the United States' largest national daily, USA Today, has launched a new section online and in print called "Your Life," according to a press release posted on PRNewsWire.com today.

This new feature will aim to provide readers with informative tools to care for themselves and their families, nourish their bodies, and address challenges. Your Life will also try to help readers integrate the day's insights into their daily routine, the news publisher reported.

"Your Life hopes to make a connection with all readers and offer a unique opportunity for advertisers to focus on moving female heads of household and primary purchase decision-makers to action," Denise Brodey, general manager of USA TODAY's Your Life, was quoted in the press release as saying.

Author

Savita Sauvin

Date

2010-11-11 14:52

South Africa's Sunday Times will launch a Zulu-language edition in KwaZulu-Natal Nov. 7, BizCommunity.com reported Friday. This will be the first time the paper will be published in a language other than English in its 104-year history.

The Sunday Times made the decision to launch the edition, called the Sunday Times Zulu Edition, after focus groups showed the additional language publication would be in great demand. The new edition will focus on the area's politics and general news, as well as sport and celebrity news. The only sections to be in English will be the television guide and Careers.

Image: Webster's Online Dictionary shows the regions in which Zulu is a top language spoken in South Africa.
The Sunday Times has 4 million readers, making it the largest weekend paper in South Africa. An expansion into the Zulu-language will begin at 10,000 copies, but will likely grow, Journalism.co.za reported.

Author

Leah McBride Mensching

Date

2010-11-01 19:03

Russian-language social networking site VKontakte revealed that during the third quarter, it generated triple the revenue from targeted ads, reaching almost US$1.5 million a month, Lenta.ru reported today. Vedomosti hinted that the growth is expected to continue.

The Facebook competitor gained between $5 and $6 million during the first nine months of 2010. According to VKontakte's Operating Director Lev Leviev, the growth was due to the launch of a new ad system that caters to factors such as geographic location, interests, gender and age.

Last year, the social network made $34.5 million. Vladislav Kochetkov, analyst for investment group Finam, predicted that in 2010, earnings would grow by 60 percent to $55 million.

The site had a large audience and a good targeting system, said Maria Chernitskaya, general director of context-ad firm iContext. Lenta.ru outlined that VKontakte is the largest Russian-language social site with over 70 million registered users.

Author

Alisa Zykova

Date

2010-10-14 15:30

A Muslim newspaper is going to be launched in the UK "aimed at Muslim people across the world," according to the Guardian. The weekly paper will be based in London and will be backed by the Pakistani pay-TV operator ARY Digital. The paper will appear early in 2011.

"ARY, known for broadcasting the Pakistani version of Who Wants to Be a Millionaire?, also broadcasts to several Gulf states and in North America and the UK, where it launched in 2000 as the Pakistani Channel on Sky," reports the article. The unnamed paper is going to be edited by Burhan Wazir, who is the former deputy features editor for the Times and was awarded young journalist of the year in 1999. He also used to be an executive at the National, the English-language newspaper based in Abu Dhabi launched by former Telegraph editor Marvin Newland, adds the Guardian.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-10-12 14:14

The U.S. Federal Trade Commission is planning to look into Apple Inc.'s tactics in the mobile advertising market, and decide whether the company's actions will result in less competition in the growing market, Bloomberg reported Friday.

This week, Apple banned mobile ad networks from collecting information, such as location, to give more highly targeted advertising, according to paidContent. Apple bought mobile advertising platform Quattro Wireless in January, after the company found itself increasingly competing with Google in the mobile market. Last November, Google announced it would buy AdMob, which competes with Quattro.

The regulatory body is concerned that the conditions "Apple was placing on software developers and advertisers for the company's iAd program," according to Bloomberg. The investigation is affecting Google as well, as they have caused the FTC last month to postpone a decision on whether to approve Google's buyout of AdMob for US$750 million.

"The terms hurt both large and small developers by severely limiting their choice of how best to make money. And because advertising funds a huge number of free and low cost apps, these terms are bad for consumers as well," AdMob CEO Omar Hamoui wrote in a blog post, according to paidContent.

Author

Leah McBride Mensching

Date

2010-06-16 00:42

Tim Gentry, the Guardian's head of optimisation and effectiveness, said in a presentation at the Omniture Summit EMEA 2010 that the publisher would not implement online registration, as it "could push away a lot of our audience," Media Week reported.

This statement comes as the paper reported that DMGT, the Daily Mail's parent company, has said it will not follow The Times' paywall strategy and instead remain a largely free site.

Gentry said The Guardian draws about 33 million monthly unique visitors. It uses Omniture's website measurement tool SiteCatalyst as well as Audience Science's 'Discovery' technology, which enables them to create more interesting audience segments for advertisers, Brand Republic reported.

He also mentioned that the forthcoming EU directive covering online privacy was "a challenge" for publishers. "How we do behavioural targeting within [this] new legal framework will be interesting. We remain an opt-out organisation, rather than opt-in," he added.

Author

Erina Lin

Date

2010-05-21 22:30

The Hearst-owned Connecticut Post is introducing design changes to its print version in order to become more reader-friendly and cater to specific reader interests, the newspaper announced yesterday.

The new look, which includes a cleaner layout, more photos and graphics, aim to make the newspaper easier to read and navigate. New features are also being introduced, such as one that quotes readers on the issues of the day in the opinion section and another that helps solve consumer complaints.

The Post is launching the redesign today, with an increased local focus, to give readers news and information they won't be able to get anywhere else.

Author

Savita Sauvin

Date

2010-05-05 23:00

With the advent of niche political publications and blogs like Politico and Talking Points Memo, the National Journal seems like just a blip on the radar for most D.C. wonks. But the relatively new president of the Atlantic Media Company, Justin Smith, plans to turn things around for the National Journal and its affiliate publications, the Hotline and Congress Daily, by launching a proactive new marketing strategy aimed most directly at challenging Politico.

David Bradley, former owner of the Atlantic Media Company, says the National Journal will take a different approach to its political coverage from that offered by Politico.

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-05-05 22:27

Following USA Today's move to newsstands inside Starbucks coffee shops, The Wall Street Journal today announced its availability for purchase at 450 local Starbucks stores in the New York area, according to a Dow Jones press release, out today.

The Journal will also be available in the shops in certain parts of New Jersey, Connecticut and Pennsylvania. The New York Times was the first national U.S. newspaper to be distributed at Starbucks, with USA Today joining the coffee chain's distribution network at 6,500 Starbucks outlets across the country earlier this month. The distribution of The Journal at Starbucks is expected to coincide with the launch of its New York edition in April, Editor & Publisher reported.

"This strategic relationship is consistent with the Journal's plan to target New Yorkers, especially with the upcoming new section that will debut next month," Lynne Brennen, senior vice president of circulation for The Journal, stated in the press release. "The targeted distribution across New York area Starbucks stores allows us to serve our readers and is another platform for customers to sample its broad array of coverage."

Author

Savita Sauvin

Date

2010-03-30 00:39

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