WAN-IFRA

Shaping the Future of the Newspaper

Date

Sat - 25.10.2014


Twitter

Popular microblogging service Twitter announced the launch of a free iPad application late Wednesday night, The New York Times reported. Twitter for iPad will let users tap away messages on the 9.7 inch touchscreen while any related content (such as pictures, websites or videos) will be available in a separate window, according to MSNBC.

In a company blog post Leland Rechis, Twitter's user interface designer, stressed that Twitter for iPad makes use of the tablet's "fluid touch interface" so that users can move around information "smoothly and quickly" without the need for opening multiple windows or clicking buttons.

Since users do not know where links that are featured in the 140-character Tweets will lead to, iPad's Flipboard application takes care of the problem by copying the links and adding visual content from the site. Users can also pinch another user's Tweet to obtain more information on the author and wipe down with two fingers to look at conversation threads, Reuters says.

Author

Alisa Zykova

Date

2010-09-03 11:42

Social media usage surged among U.S. adults ages 50 and up, according to a latest survey by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project, Media Post reported.

The survey also suggested social media may be an effective advertising and marketing platform to reach older Internet users.

Photo: Tim Boyle/Getty Images

According to Pew, social network use among online users age 50 or above was up from 22 percent in April 2009 to 42 percent in May 2010. Moreover, one out of 10 people in the 50+ age group uses Twitter or a similar "status update" service to post updates or check friends' updates.

To break down the age bracket even more, among adults age between 50 and 64, social media use jumped from 25 percent to 47 percent from April 2009 to May 2010, and among those 65 and older, use surged from 13 percent to 26 percent. On the other hand, use among people age between 18 and 29 only increased from 76 percent to 86 percent, according to The Knight Center for Journalism in the Americas.

Author

Erina Lin

Date

2010-08-31 23:44

Last week Twitter announced the creation of its Tweet Button, created to perform a similar function as the "Retweet Button," which allows users to efficiently share their favourite links through Twitter. However, the Retweet button was created by TweetMeme, a third party company. Twitter announced that it will be phasing out the Retweet button in favour of the new Tweet Button.

Publishers can go onto Twitter and customise the tweet button onto their own websites. Once the newspaper has added the button, readers can share their favorite news stories via Twitter without leaving the original Web page. Instead they click on the "tweet button," which opens a small Twitter box with the shortened link.

Author

Leah McBride Mensching

Date

2010-08-16 17:01

In an attempt to ramp up its advertising model, Twitter has hired two employees to sell ads, Jennifer Valentino-DeVries reported today for Wall Street Journal Blogs.

The microblogging site has hired Amanda Levy, the first ad saleswoman for review site Yelp, and Dan Coughlin, former director of media sales at Facebook. Levy will be Twitter's sales director in the Western region, while Coughlin will be sales director for the East. In an e-mailed statement, Twitter's chief operating officer, Dick Costolo stated that the company is "putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies," according to the WSJ.

Both Levy and Coughlin will report directly to Costolo, and will focus on building out the "Twitter Promoted Products" area of the company, which consists of Promoted Tweets and Trends, TechCrunch explained yesterday.

AdAge reported that although Twitter has only experimented with ads and promotions in the past, future plans call for increasing revenue in the fourth quarter while testing different types of ad units.

Author

Leah McBride Mensching

Date

2010-08-11 01:32

As social media increasingly becomes part of everyday life, New York-based MTV has hired 23-year-old Gabi Gregg to be its first-ever "Twitter Jockey," The Associated Press reported today.

After a nationwide viewer vote, Gregg won the position, called a TJ. The job is a social media version of the music television station's video deejay job, or VJ. Gregg is also the founder of the fashion blog, Young Fat & Fabulous.

Author

Leah McBride Mensching

Date

2010-08-09 16:53

Researchers at Hewlett-Packard have analysed 2.5 million tweets and used its "Influence-Passivity Algorithm," and found that technology website Mashable is the most influential Twitter account, based on links posted and links retweeted, MediaGuardian reported today.

"Influence" is different from "popularity," the research notes, as influence has to do with engagement, and popularity is based on the number of followers a Twitter account has.

The study states: "In spite of the seemingly chaotic fashion with which all these [Twitter] interactions take place, certain topics man- age to get an inordinate amount of attention, thus bubbling to the top in terms of popularity and contributing to new trends and to the public agenda of the community. How this happens in a world where crowdsourcing dominates is still an unresolved problem, but there is considerable consensus on the fact that two aspects of information transmission seem to be important in determining which content receives inordinate amounts of attention."

The top 10 most influential Twitter users are:

Author

Leah McBride Mensching

Date

2010-08-06 21:04

Internet users's dependence on print media as a primary source of information continues to drop, according to a recent study released by the Center for Digital Future at USC's Annenberg School for Communication & Journalism, LA Weekly reported on its blog.

According to the results, only 56 percent of those surveyed view print news as a valuable source of information. This was down from 60 percent when the survey was conducted in 2008. More people relied on the internet (78 percent) and television (68 percent) as their main news source.

The study found that only 56 percent of online users think newspapers as a valuable source of information, which decreased 4 percent since 2008.

More people, however, relied on the Web (78 percent) and TV (68 percent) as their main source for news.

When asked what they would do if the home newspaper folded and went online, only 59 percent of respondents said they would read it on online... for free, the Franklin Center for Government & Public Integrity reported.

Author

Erina Lin

Date

2010-07-30 21:49

Zero percent of people said they would pay to use Twitter, according to a study by the Center for the Digital Future at the University of Southern California Annenberg School for Communication and Journalism.

Forty-nine percent of Internet users surveyed said they have used free online micro-blogging services such as Twitter, but when asked if they would pay to use Twitter, not one person said they would, according to the study, released Friday.

"Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free," stated Jeffrey I. Cole, director of the center at USC. "Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users ... Online providers face major challenges to get customers to pay for services they now receive for free."

The study also found that Internet users don't really care for online ads, either.

Seventy percent said online advertising is "annoying," and 50 percent of the users never click on Web ads. However, ads are the lesser of two evils, with 55 percent saying they would rather see online ads than pay for content.

Author

Leah McBride Mensching

Date

2010-07-27 00:17

Twitter co-founder is hoping to make the social networking site more localized, reports CNBC. Twitter now allows for users to opt if they want their location attached to a tweet or not, thus making the service a slowly growing enterprise.

However, Biz Stone, Twitter co-founder, believes that localized tweets could be beneficial to the company's followers. The Twitter blog explains "if you're like everyone at the Twitter office, you're going crazy about the world cup. When turning to Twitter to keep up with the current game, it helps to know where a Tweet is coming from--is that person watching the game on TV or is he actually in the stadium?"

For more on this story visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-06-25 18:49

Yahoo! Inc. Monday announced its Web site change, with full product integrations with Facebook. The company said that more such connections are on the way, Market Watch reported.

According to the company statement, users of both Yahoo! and Facebook can link their accounts, view, and share updates with friends across both sites.

The Internet giant also changed Yahoo! Pulse, formally known as Yahoo! Profiles, so that users could manage content and privacy settings, Yahoo!'s Cody Simms, senior director of social platforms, and Bobby Figueroa, vice president of consumer advertising experiences, told MediaPost.

Author

Erina Lin

Date

2010-06-07 23:45

Syndicate content

© 2014 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation