Date

Sun - 20.04.2014


USA Today

Digital subscribers are accounting for an ever-more-generous slice of American newspapers’ circulation pumpkin this Halloween, according to the Audit Bureau of Circulation (ABC)’s latest biannual study of 613 daily newspapers and 528 Sunday titles.

Overall, daily circulation has remained flat in the six months ending September 30, dropping by a mere 0.2 percent compared to the same period last year. But behind this placid mask, digital circulation— encompassing paid and restricted-access websites, mobile apps, PDF replicas and e-reader editions— rose as a proportion of total circulation by over 5 percent. It now accounts for an average of 15.3 percent of newspapers’ total circulation, up from 9.8 percent a year ago.

Leading the digital pack is The New York Times, with a circulation of over 896,000 across its digital platforms (with the data measurement caveat that one user accessing NYT content from multiple digital platforms may be counted more than once). Over half of subscriptions to The Times are now for digital editions.

Author

Emma Knight's picture

Emma Knight

Date

2012-10-31 18:30

USA Today is looking to make an old idea new again, using smart phone-friendly barcodes to connect newspaper readers to digital content that will enhance their reading experience.

The paper announced last week it would begin using Microsoft Tags, a free but proprietary barcode system, to provide mobile users easy access to online videos, photo galleries, and other online materials.

Reading a Tag requires the installation of a free mobile app, a step most smart phone users now take in stride.

Continue reading on Poynter

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-02-16 18:15

The Wall Street Journal announced this week that it will be available on Jan. 1 as the "preferred newspaper" for the guests of the Choice Hotels chain, which has more than 3,700 properties through out the United States, PRNewser.com revealed.

The announcement intensified the war between Rupert Murdoch's paper and USA Today, which was traditionally considered the most widely distributed newspaper in American hotels.

Although the hotel chain gives its guests the possibility to choose the newspaper they want to receive, a USA Today spokeswoman said the daily "remains a preferred vendor for Choice Hotels in 2011," Reuters quoted.

The WSJ has been intensifying its competition against Gannet's USA Today since 2008, when Murdoch bought the newspaper. Last year, the WSJ became the largest-circulation daily in the country after USA Today circulation declined to 1.9 million copies.

Author

Clara Mart

Date

2010-12-13 18:01

Aiming to offer more health and well being content relating to American families, the United States' largest national daily, USA Today, has launched a new section online and in print called "Your Life," according to a press release posted on PRNewsWire.com today.

This new feature will aim to provide readers with informative tools to care for themselves and their families, nourish their bodies, and address challenges. Your Life will also try to help readers integrate the day's insights into their daily routine, the news publisher reported.

"Your Life hopes to make a connection with all readers and offer a unique opportunity for advertisers to focus on moving female heads of household and primary purchase decision-makers to action," Denise Brodey, general manager of USA TODAY's Your Life, was quoted in the press release as saying.

Author

Savita Sauvin

Date

2010-11-11 15:52

Having recently restructured and deviated focus to digital media operations, U.S. national daily USA Today unveiled its first standalone glossy women's health publication, Fresh: Women's Health Guide, from its YourLife stable, Editor &Publisher reported yesterday.

The magazine will cover everything about health, "From advice on how to get a good night's sleep to how to live healthy and spend less," according to the press release. The magazine is available at newsstands nationally for US$7.99 and can also be purchased online.

Image Source: USAToday.com

The inaugural edition of the women's health magazine features soccer star Brandi Chastain talking about ways to stay fit and healthy over 40, HGTV's David Bromstad offering tips on making a room pop without spending a fortune, a special breast cancer section on ways to fight back and, 61 ways to live healthy and spend less among others, according to the press release posted on PRNewswire.com.

Author

Savita Sauvin

Date

2010-09-29 17:56

USA Today announced plans for the most extensive reorganisation in its 28-year history, including cutting 9 percent of its staff and shifting its emphasis to digital media operations, according to the New York Times' blog.

Company spokesman Ed Cassidy said it plans to shed its workforce by 130 employees across the company, Toronto Sun reported.

The move is aimed to move away from print, according to David Hunke, the president and publisher, in a company press release. "This significant restructuring reflects USA Today's evolution from a newspaper company to a multiplatform media company," Hunke said, Editors Weblog reported.

In order to respond to the increasingly new media consumption, USA Today created five new departments, including Business Development, Product Development and Design, Vertical Development, Digital Development and USA TODAY Sports, Politico reported.

Author

Erina Lin

Date

2010-08-27 22:42

Gannett Co.'s USA Today has added a daily crossword and customisable market and stock listings to its free iPad application, Editor & Publisher reported yesterday.

"We've been thrilled with reader reaction to our App and think these enhancements will be well received," president and publisher of USA Today David L. Hunke said. The first version, which was launched in April, has been downloaded more than 800,000 times, USA Today revealed.

Initially, Gannett Co. was going to start charging for the iPad application on July 4th. However, later that month it announced that the app was going to remain free at least until September "due to continued advertising interested," PoynterOnline noted.

The popular crossword puzzle is now available in Life section and includes features like hints, game timer and a two-week archive. Meanwhile, the updated Money section offers financial tools to manage portfolios and stock quote lookups, E&P explained.

Author

Clara Mart

Date

2010-08-11 17:12

USA Today launched a new trade ad campaign with the theme "What America Wants" yesterday to highlights its connection with readers, BtoBonline reported.

The new multimedia trade campaign targets advertisers and media buyers by emphasising the continued leadership of Gannett Co.'s flagship newspaper in establishing a connection with readers, and aims to position USA Today as "The Nation's Newspaper" by creating value for its advertisers, according to its press release. The "What America Wants" campaign focuses on the newspapers' "balanced and unpretentious reporting" on issues important to Americans, Editor & Publisher reported.

"While other media brands like to claim that they are telling their readers what they think they should know, USA Today prides itself on writing about what our readers actually want to know," David L. Hunke, president and publisher of USA Today, told E&P.

Author

Savita Sauvin

Date

2010-03-24 00:23

USA Today and Trinidad & Tobago's Newsday have entered into partnership and together launched the Trinidad and Tobago edition of USA Today, T&T's Newsday reported.

The first Trinidad and Tobago edition of the USA Today was printed yesterday in the El Socorro Pressroom and distributed to attendees at an event created around the new partnership. The new edition will be distributed directly to subscribers from Monday to Friday and also be made available at airports, airlines, hotels and several other sales outlets throughout the country, said Therese Mills, CEO and editor in-chief of T&T's Newsday.

Mills also announced the findings of the latest government-sponsored MORI poll that shows Daily News Limited-owned T&T's Newsday is read by 68 percent of readers in the country. An ABC audit conducted last year confirmed USA Today's circulation reached 1.9 million copies daily, T&T's Newsday reported.

"We look forward to a relationship that will enhance the image of the media in Trinidad and Tobago and assist in developing the practice of independent journalism in our time," Mills told Editor & Publisher.

In addition to standard sections like News, Money, Life and Sports, the Trinidad and Tobago edition of USA Today will include advertisers on the islands, according to E&P.

Author

Savita Sauvin

Date

2010-03-05 22:24

Gannett Co.'s USA Today will impose an unpaid leave for about 1,500 employees before July, in order to reduce cost and counter advertising and circulation sales downturn, according to a memo to staff, Bloomberg reported.

According to the publisher, David Hunke, in the memo, a pay halt started in February 2009 will be extended by at least 90 days.

"National advertising revenues in general were still down from the previous year as were paid advertising pages at USA Today. Circulation sales continued to be lower in the fourth quarter," added Hunke.

Gannett announced in December that most employees at local papers would be required to take five-day unpaid leave this quarter, originally excluding these at USA Today. However, most USA Today staff had to take two-week unpaid leave last year as part of a plan mandated by Gannett.

The memo was confirmed by Ed Cassidy, a spokesman for USA Today, Bloomberg reported.

"The title's nearly 1,500 employees must take a one-week furlough between Feb. 28 and July 3," Cassidy said Thursday, according to an Associated Press article posted on W Top.

Author

Erina Lin

Date

2010-02-13 00:39

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