From 2005 to 2010, the top-ranking websites have changed considerably, with only Yahoo, Google and MSN on the top 10 list from five years prior, according to Alexa. Google took the No. 1 ranking from Yahoo, which has dropped to No. 4. Meanwhile, relative newcomers Facebook,YouTube,Windows Live,Wikipedia, Blogger, Baidu and QQ are among the most popular sites on the Web detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.
Nielsen categorises the top 10 global websites differently from Alexa, by organising the list by parent companies, some of which have a dozen or more websites included in the grouping. Google remains in the No. 1 position, and in this group, includes YouTube.
Microsoft, which includes Bing and MSN, takes the No. 2 spot, followed by Yahoo! sites, Facebook, Ebay,Wikipedia, Amazon, AOL, News Corp. Online (including MySpace) and Interactive Corp. The top 10 list represents between 27.3 percent and 83.9 percent of active reach on the Internet in December 2009, according to Nielsen.