WAN-IFRA

Shaping the Future of the Newspaper

Date

Sat - 20.12.2014


Yahoo

From 2005 to 2010, the top-ranking websites have changed considerably, with only Yahoo, Google and MSN on the top 10 list from five years prior, according to Alexa. Google took the No. 1 ranking from Yahoo, which has dropped to No. 4. Meanwhile, relative newcomers Facebook,YouTube,Windows Live,Wikipedia, Blogger, Baidu and QQ are among the most popular sites on the Web detailed in World Digital Media Trends 2010, released by the Shaping the Future of the Newspaper project and the World Association of Newspapers and News Publishers.

Nielsen categorises the top 10 global websites differently from Alexa, by organising the list by parent companies, some of which have a dozen or more websites included in the grouping. Google remains in the No. 1 position, and in this group, includes YouTube.

Microsoft, which includes Bing and MSN, takes the No. 2 spot, followed by Yahoo! sites, Facebook, Ebay,Wikipedia, Amazon, AOL, News Corp. Online (including MySpace) and Interactive Corp. The top 10 list represents between 27.3 percent and 83.9 percent of active reach on the Internet in December 2009, according to Nielsen.

Author

Erina Lin

Date

2010-12-14 20:41

Yahoo! is expected to lay off between 650 and 700 people today, or about 5 percent of its worldwide staff, AllThingsDigital reported yesterday.

The layoffs will come mostly from its product division, and will be mostly within the Internet company's U.S. division. A Yahoo employee in its Flickr group just tweeted this afternoon "All I got for Christmas from Yahoo is a pink slip. And hugs from Flickr. And a nice package. Adios, Y! Good luck on your downslide," TechCrunch reported. The tweet has since been deleted.

Image: TechCrunch

Author

Leah McBride Mensching

Date

2010-12-14 20:10

Publishers Detroit Media Partner (DMP) and Star Media Group (SMD), both owned by Gannett Co., are teaming up with Yahoo for a digital advertising venture that would allow advertisers to place ads on Yahoo's sites to reach audiences within required specifications, IndyStar.com and Freep.com reported today.

"Local advertising continues to be an important area of focus for us, and Yahoo is committed to helping local businesses reach high-quality target audiences," said Lem Lloyd, vice president of Yahoo Americas channel sales, in a DMG press release.

DMP will be offering Yahoo's inventory so that local advertisers can reach a wider user base and so that they look for consumers through enhanced audience targeting (location, demographics, interests), according to press release. John Kridelbaugh, SMG vice president for market development and digital, explained that behavioural and demographic factors could seem more compelling to advertisers than geographic location, IndyStar.com wrote.

Author

Alisa Zykova

Date

2010-10-07 17:41

In order to increase user engagement with its website content, Yahoo News is experimenting with an "Infinite Browse" feature, which facilitates users to continue searching and consuming content on its network, PCMag.com reported last week.

As a part of this new feature, a small window opens at the end of a Yahoo News story with topical results found within the story, while encouraging users to "explore" pages within search. "These modules might look simple, but they harness an array of Yahoo! technologies and search sciences to complement the work of editors at Yahoo! News," Caroline Tsay, director of product management, and Marc Davis, a product manager stated on the YahooSearchBlog.

"In its first week, our internal data indicates that user engagement with this related search information in Yahoo! News is nearly twice the amount we see with similar features. We will be rolling this out to all users as soon as it is ready."

As the search engine's news network evolves its search-powered features beyond keywords, the news site is currently testing this feature with a small fraction of visitors before it goes fully public.

Author

Savita Sauvin

Date

2010-08-09 18:13

Yahoo News has launched a daily 90-second Web series featuring the most-clicked stories of the day on the basis of its popularity, in association with Toyota Motor Sales U.S.A. and production house Reveille, MediaWeek reported yesterday.

The launch of the series, called "Who Knew?," follows the recent hiring of journalists and reporters from prestigious media agencies to the Yahoo news development team for creation of original content. The Web series is produced in collaboration with Reveille, and is being produced by the Elisabeth Murdoch-owned TV production house that also recently produced a show for Yahoo Shine as a part of the "content production and distribution agreement," paidContent reported.

Author

Savita Sauvin

Date

2010-04-13 22:30

Yahoo's mergers and acquisitions team is considering buying location-based startup Foursquare for about US$100 million, Business Insider reported today.

Foursquare CEO and co-founder Dennis Crowley, meanwhile, met with companies such as Facebook, Twitter and Apple last week.

"A Foursquare acquisition makes tons of sense for Yahoo, where product executives believe that paradign of Web pages could soon go away, to be replaced by a universe of service built on Internet-connected devices in, around and outside the home. It would be a relatively cheap way for Yahoo CEO Carol Bartz to show employees and Wall Street that she's serious about innovating," according to the Business Insider article, posted by SFGate.com.

A spokesperson for Yahoo and Crowley declined to comment.

Author

Leah McBride Mensching

Date

2010-04-07 04:39

In an effort to increase the popularity of its news site through original content, Yahoo has recruited many journalists from print and online media agencies and opened a bureau in Washington, The New York Times reported yesterday.

The move will bring together original news articles and videos created by its team of journalists on politics and media, and those licensed from the media sources on its news site.

The journalists joining the news division of Yahoo include prominent reporters and editors like Michael Calderone from Politico, Jane Sasseen, a former BusinessWeek Washington bureau chief, and Anna Robertson, an Emmy-winning news producer from ABC's "Good Morning America," along with other journalists hired from publications like the New York Observer, Washington Post, Talking Points Memo and several others, The Times reported.

A similar effort to boost its sports coverage was implemented by the search engine about three years ago, when it hired sports journalists to create original sport content and the acquisition of Rivals.com, a network of sports blogs, according to The Times. However, the original content push initiative came only as a succession to the failure of its expensive ambitious project on original television-style programming.

Author

Savita Sauvin

Date

2010-04-01 00:38

Facebook is working on an e-mail product, and may have Gmail, Yahoo Mail, AOL Mail and others in its cross hairs.

The social networking site is planning to launch a completely new e-mail product in the place of its current message product, internally known as Project Titan, TechCrunch reported today. "Tacking a real webmail product on top of those vanity URLs and Facebook connect is something even Google may shudder at," Michael Arrington wrote, adding that he doesn't think the new service will be a "Gmail killer."

Image: castortroy520's flickr photostream
Thanks to Facebook's position as the place in which hundreds of millions of people already go to share and communicate, e-mail is a logical next step, Valleywag's Henry Blodget pointed out. The main reasons people visit Google, Yahoo and Microsoft, on the other hand, don't really have anything to do with communicating. Rather, they're about search and content aggregation.

"E-mail is all about identity. And Facebook is ahead of everyone else in the identity game via Facebook Connect. Facebook says more than 60 million people log in to 80,000 third party Web sites each month via Facebook Connect," Arrington wrote.

Author

Leah McBride Mensching

Date

2010-02-05 23:28

The newspaper business model is powerless to compensate for falling print ad revenues, and the problem is not going to go away. The print model cannot and will not migrate to the Internet, where there is a "revenue black hole," in which 76 percent of all online revenues go to Google and Yahoo!, Timothy Balding, co-CEO of WAN-IFRA, told the 62nd World Newspaper Congress today.

"To compete, you will need to retain control of your content. In 2013, combined print and digital revenues will be less than print revenues in 2008," he said, citing data from ZenithOptimedia and PricewaterhouseCoopers. "Should we allow aggregators to build their business on the back of our content?"

Timothy Balding, co-CEO of WAN-IFRA. Photo: Brian Powers, Western Integrated Media

"There are outside forces we can't control," Balding said, referring to a chart of the Dow Jones Industrial Index over the past year that rapidly dropped off.

In terms of digital revenues, only Google posted first-half growth in 2009, he said, and in the third quarter this year, compared to the same time last year, newspaper ad revenues dropped 17 percent.

In the United States, which has been hit particularly hard, of 379 daily titles, circulation between April and December is down 10.6 percent, and digital ad revenues have fallen six quarters in a row. In 2009 in the U.S., estimates by PwC show advertising in newspapers in North America are down by more than 20 percent.

Author

Leah McBride Mensching

Date

2009-12-01 09:46

Microsoft's new search engine, Bing, kept on growing slowly and its market share was up another half point in October, Business Insider reported.

Bing's market share was up from 9.4 percent in September to 9.9 percent in October, according to comScore.

Compared to the figures in June this year, it has had an 18 percent growth. "That is significant, but not overwhelming," according to Business Insider.

Yahoo, however, lost almost one percentage point from 18.8 percent in September to 18 percent in October, while Google's share was up a little from 64.9 percent to 65.4 percent

The overall search volume rose 13.2 percent in October, although lower than the 17.3 percent growth in September.

Author

Erina Lin

Date

2009-11-17 21:45

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