Date

Sat - 23.09.2017


Yahoo!

Yahoo! India will expand its website to other six regional languages by 2011 and its looking for local partners to generate content, Reuters reported yesterday.

Besides English, the site also provides information in Hindi as part of a partnership with daily newspaper Dainik Jagran. "We see huge opportunity in regional language content. Our Hindi news traffic had taken over the traffic we see for news in English," said Yahoo! India Managing Director Arun Tadank, the Hindustan Times quoted.

Last week, Yahoo! CEO and President Carol Bartz announced the company's plan to increase local content in India by expanding the website to at least 18 regional languages, CIOL News Report pointed out.

"We aim to become the world's largest digital media company," she said adding that it could only be done through partnerships. "You need to understand that you cannot build everything," Bartz said, The Financial Express reported.

According to the Hindustan Times, India has 50 million Internet users, which are expected to increase up to 240 million in the next five years. Currently, 73 percent of the users has access to Yahoo!.

Author

Clara Mart

Date

2010-11-16 17:20

Yahoo! will begin producing its own content for the first time tomorrow.

The search giant became a top news source early in the online content game, by aggregating news from outside sources, including news agencies, newspapers and more. Now, having bought Associated Content in May, Yahoo! will begin publishing the work of AC's 400,000 freelance writers, photographers and videographers through the launch of its Yahoo Contributor Network initiative tomorrow, USA Today reported today. Yahoo! has not renewed deals to sell AC's work to outside news organisations, such as Reuters or Fox News; the content featured on the Yahoo Contributors Network will appear only on Yahoo sites.

Yahoo! CEO Carol Bartz said in a statement that she hopes this new network will help the company deepen its engagement with the site's millions of users.

Of U.S. users accessing news content online, about 28 percent check Yahoo, compared to 16 percent for CNN and 15 percent for Google, the Pew Research Center reported in September, USA Today pointed out.

Author

Savita Sauvin

Date

2010-11-15 18:15

To help readers catch up on all the happenings during the week, Yahoo! News has launched a "Weekend Edition" to cater to the working masses, TheFasterTimes.com reported last week. The edition is sponsored by General Motors division, Buick.

The Yahoo! News Weekend Edition will offer compelling original video and relevant editorial content programmed for the weekend audience, while helping the sponsor engage with the more than 90 million monthly unique visitors, according to the press release posted on BusinessWire.com.

"With Weekend Edition, we've established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," Mark Walker, vice president and head of Yahoo! News stated in the press release. "This program also aligns perfectly with Buick's target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

A new branded segment will integrate the Buick brand into video and editorial content in a premium-content environment called, "Discovered by Buick", which will provide the brand an opportunity to connect with Yahoo! users, according to BizJournals.com.

Author

Savita Sauvin

Date

2010-11-08 18:05

HTML 5, the latest version of code used to create websites, is expected to further erode users' privacy, by letting sites know where users are physically located, as well as better track browsing histories. Consumer activists and privacy advocates are certain to be against these privacy threats, but those in the journalism world may find it to be their "salvation," writes The New York Times's Robert Wright.

"The willingness of advertisers to spend the money that sustains journalists has always depended on having information about the reader," he stated. And, as online players get bigger, the power they wield increases as they obtain more user data. Wright points to Google, Yahoo and Facebook as the top examples of firms obtaining more and more user information.

Image: WSJ. Click here for the interactive version.

Author

Leah McBride Mensching

Date

2010-10-20 18:00

Yahoo plans to unveil a new feature called 'Y Connect' this autumn, emulating the Facebook Connect strategy to allow media publishers, Web developers and other websites to integrate elements of their services with Yahoo, the Wall Street Journal reported.

This move by Yahoo is aimed at helping Internet companies track user engagement and better target advertising offers, while increasing traffic to its site - a strategy already used by Facebook, the WSJ pointed out.

With the Internet service company struggling of late to increase traffic on its site and having recently revamped its search feature, "additional traffic is critical at this juncture," Mashable.com reported. The company has also been rumoured to be fighting off an acquisition attempt by AOL.

Through this Y Connect feature, users can register and log into media sites simply by clicking a Yahoo button and sharing their activity on media sites with other contacts on Yahoo. Content on non-Yahoo sites would be shared via Yahoo Pulse, a hub connected to Yahoo Mail accounts, according to the WSJ.

Author

Savita Sauvin

Date

2010-10-19 19:12

The Washington Post and Yahoo News have collaborated to launch "The Fast Fix," a daily video feature starring Chris Cillizza, managing editor of PostPolitics.com and author of the Post's blog The Fix, according to the UpshotBlog on Yahoo News. The video feature will offer analysis on the day's political news in 60 seconds.

While bringing together reader submissions, social media, and Cillizza's own intellectual curiosity to provide better analysis and insights on politics, the co-produced and co-branded video feature will offer nonpartisan political commentary covering the "so what?" and the "now what?" through fast, visually active analysis of both over-reported issues and important but under-reported political topics, according to the press release posted on MarketWatch.com.

Image: MediaBistro.com

Author

Savita Sauvin

Date

2010-09-30 20:13

Close on the heels of its Associated Content acquisition, "Yahoo has begun recruiting writers to begin building a local news site for the San Francisco area."

A recent email to registered Associated Content writers announced Yahoo's search for "writers living in or near the San Francisco area (like you!) to write compelling, local content -- ranging from highlights of your favorite neighborhood destinations to metro-wide, first-person reporting assignments covering the stories and topics not typically found in mainstream news media." This email confirmed speculations which had started earlier in the year when Yahoo advertised openings for local editors in San Francisco.

For more on this story, visit our sister publication, editorsweblog.org.

Author

Leah McBride Mensching

Date

2010-08-27 16:31

Global online recruiting site Monster has completed its acquisition of Yahoo!'s HotJobs for $225 million (£145 million), Recruiter reported.

Monster also inked a three-year commercial traffic agreement with Yahoo!. According to the deal, Monster will become Yahoo!'s provider of career content and will pay $20 million to $31 million a year to Yahoo! for the redirected traffic, Boston Herald reported.

The deal helps Monster expand its reach into U.S. The combined unique visitors of Monster and HotJobs will reach 130 million, which accounted for 62 percent of total U.S. online population. It also helps expand Monster's newspaper partnerships from 400 to 1,000, thanks to 600 HotJobs newspapers providing local reach in all 50 states, CNET reported.

Yahoo will place Monster on its home page in both U.S. and Canada.

"The combination of Monster and HotJobs gives European employers simple and rapid access to a bigger pool of candidates based in U.S. This is a significant strategic advantage for employers that are competing on a global stage for the best talent," said Andrea Bertone, head of Monster Europe.

Author

Erina Lin

Date

2010-08-25 18:33

Gannett Co. announced Friday that its second-quarter profit up more than double, thanks to the bounce-back of broadcast revenue, tax gain as well as the ease of print ad downturn. However, its share tumbled as much as 11 percent soon after the report release due to unexpected declined in revenue, Reuters reported.

Gannett's profit in the second quarter reached $195.5 million, or 81 cents per share, up from $70.5 million, or 30 cents per share, a year earlier, which exceeded Wall Street's forecasts. However, its revenue dropped by about 1.5 percent to $1.37 billion, with publishing revenue down 6 percent. It failed to meet analyst's expectation of $1.40 billion, according to Thomson Reuters I/B/E/S.

Regarding the stock decline, "Part of it is the perception of a revenue miss despite that earnings were ahead of consensus," according to Barry Lucas, senior vice president of research at Gabelli & Co.

Gannett's broadcast revenue was up 20 percent, which helped compensate the 6-percent decline in publishing. In June, Gannett's print advertising only slipped 4 percent, the smallest drop since early 2007, The Associated Press reported.

Author

Erina Lin

Date

2010-07-16 23:06

Yahoo! Inc. Monday announced its Web site change, with full product integrations with Facebook. The company said that more such connections are on the way, Market Watch reported.

According to the company statement, users of both Yahoo! and Facebook can link their accounts, view, and share updates with friends across both sites.

The Internet giant also changed Yahoo! Pulse, formally known as Yahoo! Profiles, so that users could manage content and privacy settings, Yahoo!'s Cody Simms, senior director of social platforms, and Bobby Figueroa, vice president of consumer advertising experiences, told MediaPost.

Author

Erina Lin

Date

2010-06-07 22:45

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