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ZenithOptimedia

UK newspaper ads expected to grow for first time in three years

ZenithOptimedia has revised this year's forecast for advertising growth and expects the UK ad market to be up by almost 3 percent, MediaGuardian reported today.

In April the media agency predicted advertising in national newspapers to be flat, but now this sector could grow by 1.9 percent. It would be the first time since 2007 that British newspapers have shown an increase.

"The first five months have been pretty positive for print. Newspapers have spent a lot of time marketing themselves, such as the Sun during the World Cup, which has held up circulation. However the second half of the year does not look as strong for the newspaper advertising sector," Jonathan Barnard, head of publications at ZenithOptimedia, told MediaGuardian.

But newspapers, which saw an increase of 9.5 percent from January to May, were not the only ones to receive good news. The company also forecasts a raise of 7 percent in TV advertising and 4.6 percent in Internet ads, according to Marketing Week. However, radio ads are expected to decline by 2 percent.

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Author

Clara Mart

Date

2010-07-19 21:54

SFN report: U.S. to lead with most media expenditures through '11

The United States topped others as the country with the most media expenditures throughout the years, with more than $112 billion in 1997 and $179 billion in 2007, though it is expected to recess to $169.8 billion in 2011, SFN's World Digital Media Trends 2009 reported.

It leads Japan, in the second spot, with a wide gap more than threefold, while Germany and the United Kingdom come next, according to ZenithOptimedia.

A notable grower is China, which jumped from number 13 to number five in 2007, and is expected to remain in the top five in 2011.

India is another outperformer - boosted from nothing in 1997 to number 14 in 2007, and will proceed to number 11 in 2011, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers

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Author

Erina Lin

Date

2010-02-11 23:38

SFN report: Ad spending in Asia Pacific to reach $122.6 billion in 2011

Advertising expenditure in the Asia Pacific region is on the rise as well, from $63.6 billion in 1997 to an expected $122.6 billion in 2011, with a steady single-digit annual growth, except for the years 1997 and 1998, according to ZenithOptimedia.

Although it is down slightly over the years, TV owns the biggest share, from 42.5 percent in 1997 to a projected 37.6 percent in 2011. Its actual expenditure is up from $27 billion to a forecast $46 billion, SFN's World Digital Media Trends 2009 reported.

Newspapers come next with the second largest expenditure, from $21.5 billion in 1997 to $29.9 billion in 2011, although its share is expected to drop from 34 percent to 24.4 percent, the research firm predicts, according to ZenithOptimedia.

Shares of magazines and radio are down, from 8.6 percent to 5.9 percent, and from 5.4 percent to 4.5 percent, respectively.

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Author

Erina Lin

Date

2009-10-09 00:09

SFN report: Ad spending in North America to reach $180 billion in 2011

Advertising expenditure in North America rested at $117 billion in 1997, and is expected to rise to more than $180 billion in 2011, according to ZenithOptimedia.

The overall annual growth reached the double digits in late the 1990s, but experienced a recession in 2000-2001. In 2007-2008 and 2008-2009, the recession is expected to go down in the books again, but rebound back to low single digits after that, SFN's World Digital Media Trends 2009 reported.

In 1997, TV and newspapers owned the lion's share of the total advertising expenditure, with more than 35 percent each. However, both face a decline throughout the years. TV, with actual expenditure forecast to grow from $42.7 billion to $57.8 billion in 2011, will see its share slip from 36 percent to 32 percent.

Newspapers fare worse, however, with projected shares down from 35 percent to 18 percent, and actual expenditures are down from $41 billion to $33 billion, according to ZenithOptimedia.

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Author

Erina Lin

Date

2009-09-22 19:04

SFN report: North America and Western Europe still biggest ad spending contributors in 2011, but lose share

Worldwide advertising expenditure totalled US$189.6 billion in 1989, and reached $308.8 billion in 1998, according to ZenithOptimedia. That figure is expected to recess a little in 2009 to $490.5 billion, but bounce back 2010 and exceed $547 billion in 2011, SFN's World Digital Media Trends 2009 reported.

In 1989, North America contributed over 45 percent of total advertising expenditure, while Western Europe took up 30 percent, Asia Pacific another 22 percent. Other regions, such as Central and Eastern Europe, Latin America, Africa, the Middle East and rest of the world accounted for only less than two percent.

However, these three once small markets are going strong, and in 2011 are expected to account for 8.2 percent, 8.3 percent and 5 percent, respectively, according to ZenithOptimedia. Asia Pacific should remain flat at around 22 percent, while North America and Western Europe are both expected to lose significant share to 32.9 percent and 23.2 percent, respectively, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

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Author

Erina Lin

Date

2009-09-11 18:07

SFN report: Global ad expenditure to reach $550 billion in 2011

Global advertising expenditure will grow to nearly $550 billion in 2011, from about $375 billion in 2003, according to ZenithOptimedia. TV and newspapers are the two media with the biggest shares throughout that time period, SFN's World Digital Media Trends 2009 reported.

The compound annual growth rate between 2003 and 2008 is generally higher than that expected between 2008 and 2011.

The Internet takes a wide lead with 32.4 percent and 19 percent, respectively. Cinema comes next, with 10.1 percent and 7 percent during the two periods, while outdoor and TV follow, according to ZenithOptimedia.

In 2003, TV and newspapers together made up nearly 70 percent of total advertising expenditures, while the Internet accounted for less than 5 percent. In 2011, TV and newspapers together are expected to lose about a 10 percent share, while the Internet is up from 3 percent to 16 percent, according to the report, World Digital Media Trends 2009, released by SFN and the World Association of Newspapers and News Publishers.

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Author

Erina Lin

Date

2009-09-07 15:01

Report: Global ad spending to see improvements in 2010

The global advertising slump is predicted to plateau and even report small growth in 2010, according to media agency ZenithOptimedia, Reuters reported Monday.

Zenith has also revised its prediction for 2009, slightly reducing the initially expected decline of 6.9 percent.

"Faced with extreme uncertainty, advertisers in most sectors planned for the worst and cut their costs in anticipation of steep drops in revenue," the ZenithOptimedia report stated, according to the Reuters report. The report also shows the Internet as the only medium that is expected to have any growth in advertising in 2009.

Advertisers have found the Internets ability to monitor consumer response and its flexibility particularly important during the industry slump.

The report estimates the Internet to experience a 10 percent growth in advertising spending for 2009. The company further predicted online advertising to account for 15.1 percent of all advertising expenditure by 2011, up from 10.5 percent recorded in 2008.

"Most of this growth will come from paid search, which is an ideal method of reaching consumers looking for bargains," the report stated. "In the U.S. we predict search advertising to grow 20 percent in 2009, while traditional display grows 3 percent and classified grows just 1.8 percent."

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Author

Leah McBride Mensching

Date

2009-07-06 20:46

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