After Hearst magazines, Hachette Filipacchi, publisher of magazines such as Elle and Car and Driver, is forming a new U.S. division to create editorial content ranging from horoscopes to movie reviews that can be accessed through cell phones, company executives said to Reuters.
The new U.S. services will be available on AT&T Wireless, with other carriers to follow in the next few months. Julien Mittelberg, chief operating officer of Lagardere Active Broadband, the unit responsible for the company's mobile phone content services, will move to the United States to run the new division, Hachette said.
Lagardere Active Broadband has a 250-person design and technician team that will help support the U.S. venture, Hachette Filipacchi said... Pricing will vary, with some services available by subscription ranging from about $1 to $3 a month and others available on a per-use basis.
The whole article on the Reuters website.