TV beat other media as the medium consumed by most Britons on a daily basis, according to a UK Newspaper Society study released in 2006, SFN's World Digital Media Trends 2007 reported.
More than nine out of 10 British people consume TV every day, while more than 80 percent read local newspapers. Radio reached nearly three out of four, while news Web sites and national papers are consumed by more than 60 percent of Britons on a daily basis.
Magazines reach 55 percent of Britons, but cinema and posters only penetrate less than 40 percent on a daily basis, according to the Newspaper Society.
In addition, local newspaper advertising is picked by most Britons (23 percent) as relevant and useful. Advertising on magazines and the Internet are picked by 14 percent and 10 percent, while only less than 10 percent of British people say so for TV and radio advertising, according to the report, World Digital Media Trends 2007, released by SFN and the World Association of Newspapers.