According to the latest data released by the Audit Bureau of Circulations Electronic, Mail Online stayed on the top as the most visited UK newspaper Web site in April, Media Guardian reported.
Associated Newspapers' Web site network had more than 2.3 million combined average daily browsers in April, up 5.33 percent month-over-month and 74.5 percent year-over-year.
Mail Online was also the first newspaper website in the country to reach 40 million monthly uniques in April, Media Guardian reported.
The second spot went to Guardian.co.uk again, with more than 1.8 million average daily browsers. Telegraph.co.uk was ranked third, with just under 1.6 million.
News International eschewed its websites from the ABCe audit last month, as the content from the Times and Sunday Times will go behind a paywall in June, followed by the Sun and News of the World later.
Most newspaper Web sites now use daily visitor numbers on average as the headline measurement figure, as it seems to be more representative than a monthly user figure, according to Media Guardian.
















