Date

Sat - 23.09.2017


February 2011

Among trends in the media industry, one of the most promising is the increasing readiness of consumers to pay for content, says Marcel Fenez, a Global Entertainment and Media Leader for PricewaterhouseCoopers, in a presentation of many of those trends.

Mr Fenez made his presentation at WAN-IFRA's Publish Asia 2011, being held in Bangkok from 27 to 29 April.

"They are giving us hints about what they want to pay for," he says.

"They're telling us three things - I will pay for convenience, I will obviously pay for quality, because one of the things we know about free content is that very often the quality is not very high, and they're also telling us they'll pay for a higher quality experience," Mr Fenez says.

Regarding the last point, Mr Fenez used the example of someone paying a high price to go to a concert yet illegally downloading music from the internet. "Why will people pay $150 to go to a gig but not pay for music? What they tell us is, it's the enriched experience. Content alone is not enough, it has to be more than that.

"Though content is king, we have to rely on more than just content," he says. "We have to provide convenience, we have to provide quality, and we have to provide the experience."

Author

Anton Jolkovski

Date

2011-02-28 10:12

Guardian News & Media is ending the project it launched in 2010 to try and figure out the future of local journalism.

"Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form," writes the publisher's digital engagement head Meg Pickard.

Continue reading on paidContent.org

Author

Anton Jolkovski

Date

2011-02-28 09:35

Staffan Hulten, head of Research and Analysis of Media in Sweden, describes research people like himself as "humble people, and extremely boring." But his presentation to the World Newspaper Advertising Conference in Malta today was anything but boring.

Mr Hulten, whose company does research for 560 publications in 17 countries representing over 300 million readers, showed how advertising effectiveness, measured in recall and click rates is declining online, and how mobile and tablet devices are providing very positive indications for advertising effectiveness.

Read more

Author

Larry Kilman

Date

2011-02-25 13:09

by Gary Randazzo

Virtually all newspapers have websites that look good and have great functionality. So why aren't they all producing acceptable amounts of profit? The question probably should be asked differently, "What do consumers and advertisers expect from newspapers?" Then ask, "What do they expect from the Internet?"

Continue reading on Editor & Publisher

Author

Anton Jolkovski

Date

2011-02-25 09:37

Mobile advertising is growing fast, but mobile banner ads generally annoy users--which means they don't serve advertisers well and so are doubly bad news for news orgs. But the Spokesman-Review (Spokane, Wa.) has built its own system for creating mobile-friendly ads augmented with useful information for people on the go.

Ryan Pitts, senior editor of digital media for the paper, says these ads are selling better than expected...

Continue reading on Knight Digital Media Center

Author

Anton Jolkovski

Date

2011-02-25 09:33

The 21st World Newspaper Advertising Conference opened in Malta on Thursday with what might seem to some to be a revolutionary concept: print will continue to be a unique advantage in the advertising world for many years to come, despite rhetoric to the contrary about all things digital.

Though the rapid growth of digital revenues and usage is significant, print continues to provide the bulk of revenues to newspaper companies - even in light of the "second wave" of digital developments on mobiles and tablets. And even where digital advertising revenues are approaching and surpassing those of print, the traditional print newspaper continues to produce large revenues and profits, from both sales and advertising.

More can be found here.

Author

Larry Kilman

Date

2011-02-24 18:52

In the wake of the Great East Japan Earthquake of March 11, local newspapers in the quake-hit Tohoku region suffered massive power outages, forcing them to suspend operations of the servers for their websites and bringing down local Internet connections. As access to their news sites was blocked, newspaper publishers turned to Twitter to continue to send out disaster-related information - especially detailed reports of damage and information closely related to people's daily lives.

Continue reading on NSK News Bulletin Online

Author

Anton Jolkovski

Date

2011-02-24 09:29

by Matt DeRienzo

We're adding a full-time curator position at The Register Citizen.

Jenny Golfin, whose duties have included morning shift web updating, social media management and reporting, will be devoted full-time to this new role. Her mission will be to provide our audience with links to breaking and comprehensive news and information relevant to their community and interests.

Continue reading on NewspaperTurnaround.Com

Author

Anton Jolkovski

Date

2011-02-24 09:22

We've seen a flood of innovations over the past few years in journalism on the web: from technology and the delivery of news to new forms of storytelling and reporting. But making those innovations happen has been neither fast nor easy. How do you manage meaningful change that sticks? That question drives our research.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-02-23 09:44

Addis Ababa, Ethiopia (CNN) -- Garum Tesfaye is one of Addis Ababa's "newspaper landlords," a group of entrepreneurs in the Ethiopian capital who rent out papers to people too poor to buy them.

Surrounded by worn-out copies of old newspapers, stacks of gossip magazines and the crisp print of the latest news, Tesfaye sits attentively, checking his watch every now and then.

Continue reading on CNN

Author

Anton Jolkovski

Date

2011-02-23 09:36

News International, it seems, has been working up some sort of idea for a printed title; a new newspaper in short. A project team - believed to be headed by former Sun deputy editor Fergus Shanahan - has been busy over at the Murdoch company's Wapping skyscraper. And enough about their work has leaked out on to Fleet Street for rivals to believe that News Int is working on some sort of competitor to Alexander Lebedev's more successful than expected i.

Continue reading on the Organ Grinder Blog on guardian.co.uk

Author

Anton Jolkovski

Date

2011-02-23 09:19

On 1st August this year, Keith Donaldson will take over from Roger Holland as chief executive of the Joint Industry Committee for Regional Media Research (JICREG). Here, Keith looks at what his priorities are likely to be.

Over the last 20 years, JICREG has provided a credible and well-respected audience currency for local newspapers and, in recent years, their companion websites. Maintaining this credibility has been achieved by continuing to keep JICREG independent as a joint industry currency with equal input from advertisers, agencies and publishers.

Continue reading on The Knowledge Bank

Author

Anton Jolkovski

Date

2011-02-22 09:28

Mail Online, Associated Newspapers' online network, has overtaken the Huffington Post to become the second most popular news website in the world in March, according to new figures from metrics firm comScore.

Arianna Huffington's groundbreaking news and opinion website, which was bought by AOL for $315m (£193m) in February, was leapfrogged by Mail Online, which is now second only to the New York Times in ComScore's "newspapers" category.

Continue reading on MediaGuardian

Author

Anton Jolkovski

Date

2011-02-22 09:12

Getting paid by advertisers to produce content for your magazine, newspaper, radio station or website is a major growth area, publishers say, but it is vital that rules are in place to protect editorial integrity.

With the line between advertising and editorial becoming increasingly blurred, the Association of Online Publishers has taken an interest in how media outlets can take advantage of branded content without losing readers' trust.

Continue reading on journalism.co.uk

Author

Anton Jolkovski

Date

2011-02-21 10:05

The earthquake of magnitude 9.0 that hit at 14:46 on March 11 caused major difficulties for publishing newspapers the following morning of March 12. Tohoku, in northeastern Japan, bore the brunt of the recent devastating earthquake, the following tsunami and large-scale blackout after that.

Newspapers in Tohoku region were hard pressed to publish.

Continue reading on NSK News Bulletin Online

Author

Anton Jolkovski

Date

2011-02-21 09:52

Top New Zealand newspaper publisher, APN News & Media, has started the year on a positive note, registering readership gains for three key print publications and its flagship website. Nielsen's reader survey shows expanded audiences for the New Zealand Herald and the Herald on Sunday.

Continue reading on the PANPA site

Author

Anton Jolkovski

Date

2011-02-18 14:26

Billionaire Indu Jain's Bennett, Coleman & Co. plans to give stock options to employees in preparation for a potential initial public offering in India in the next two years, said three people with direct knowledge of the matter.

Some senior staff at the Mumbai-based publisher of the Times of India and Economic Times were told about the stock options last week, said two of the people, who declined to be identified because there hasn't been a formal announcement. Bennett, Coleman Chief Executive Officer Ravindra Dhariwal yesterday declined to comment.

Continue reading on Bloomberg

Author

Anton Jolkovski

Date

2011-02-18 14:19

You may have come across the chart-making work of blogger Michael DeGusta last month, when he recrunched some numbers on the music business that illustrated that industry's financial decline. And now he's cast his axis-loving eyes upon the newspaper business and, in particular, the Newspaper Association of America's release last week of 2010 advertising revenue numbers.

Continue reading on Nieman Journalism Lab

Author

Anton Jolkovski

Date

2011-02-17 17:51

Advertising groups in Australia and New Zealand are both focusing on the car market to enhance print advertising sales.

The NZ Newspaper Advertising Bureau is about to release a 47-slide analysis of its domestic car market and how newspapers can grow ad revenues in that space.

New Zealand has the third highest ownership of cars per capita in the world.

Continue reading on the PANPA site

Author

Anton Jolkovski

Date

2011-02-17 17:34

U.S. newspapers chalked up $25.8 billion in ad revenues in 2010, down 6.3 percent from what they posted in 2009, according to figures released today by the Newspaper Association of America. Of the total, online ads attracted just over $3 billion in revenue, up 11 percent from 2009, but still only 12 percent of the industry's total ad revenues.

Read more on News & Tech

Author

Anton Jolkovski

Date

2011-02-16 17:26

USA Today is looking to make an old idea new again, using smart phone-friendly barcodes to connect newspaper readers to digital content that will enhance their reading experience.

The paper announced last week it would begin using Microsoft Tags, a free but proprietary barcode system, to provide mobile users easy access to online videos, photo galleries, and other online materials.

Reading a Tag requires the installation of a free mobile app, a step most smart phone users now take in stride.

Continue reading on Poynter

Author

Anton Jolkovski

Date

2011-02-16 17:15

If you haven't yet launched an app, do it quickly, just to see if your audience really wants them, says Renate Nyborg, Head of Business Development for A&N Mobile & TV in the United Kingdom.

Speaking at WAN-IFRA Digital Media Europe, being held in London from 11-13 April, Ms Nyborg says that's what A&N did with its Metro title - and the result from the simple exercise was a new apps business, tailored for the profile of Metro readers.

That first app was a simple PDF of the daily paper. "The key was doing something very quickly to get an idea of the appetite of our mobile readers for a mobile app," says Ms Nyborg. The result was 350,000 downloads.

Once the company learned its audience wanted apps, it started to develop more sophisticated offerings, ultimately leading to the creation of Metro Apps, a new business dedicated to lifestyle apps and games that appeal to the Metro audience and benefit from the brand.

"The key thing is to play to your strengths and build your strategy on insight," Ms Nyborg says. "It's not really about just jumping on the bandwagon like people did a few years ago on social media. It's about defining your audience, how they use content, and then building something that fits in to their behaviour."

Author

Anton Jolkovski

Date

2011-02-15 16:27

A year ago, co-authoring the "State of the News Media" chapter on newspapers, I thought 2010 would be a year of rebound -- and a test of whether newspapers would reinvest in "developing new lines of business and rebuilding skimpy news reports."

Little of that happened. Advertising revenues declined for the year, 6.4 percent by my estimate. Profits on net earnings hovered around 5 percent. Newsroom cuts continued, though not so severe as those of 2008 and 2009.

Continue reading on Poynter.

Author

Anton Jolkovski

Date

2011-02-15 16:05

Newspapers are proving so resilient that the term "dying newspaper industry" will be retired in the next year or two.

Newspapers are still profitable, even in the midst of the most punishing ad drought in memory. Readership is at record levels, despite price hikes imposed by publishers. And web interlopers haven't laid a glove on the industry's status as society's dominant news-gatherer.

Continue reading on moneyville

Author

Anton Jolkovski

Date

2011-02-14 17:04


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