CircLabs introduces “personalized news syndication” service

CircLabs, a venture between the Donald J. Reynolds Journalism Institute and several media entrepreneurs,is planning to propose new technology that claims to help news organizations in both obtaining loyal readers and introducing tiered payments, Paid Content reported.

A mixture of online content and social media, the technology will offer targeted advertising and news, all the while respecting user privacy with what CircLabs co-founder and principal Bill Densmore called “stringent protections”.

The project, called “Circulate” is set to be launched next year. CircLabs says it is in talks with potentail partners, including the AP, but no official deals with news organizations have been announced as of yet.